Seminar on “The Logic Behind the Era of Leisure and Vacation” by Mr. Liu Jun, Senior Vice President of the Narada Hotel Group

To celebrate M.U.S.T.’s 24th Anniversary, Faculty of Hospitality and Tourism Management (FHTM) held the fourth lecture of “Seminars by Masters from Tourism Industry” on April 19th, 2024, in D Hall. Mr. Liu Jun, the Senior Vice President of the Narada Hotel Group was invited as the guest speaker and provided an inspiring lecture entitled “The Logic Behind the Era of Leisure and Vacation”. Prof. Ben K. Goh, Dean of FHTM, Assistant Dean Dr. Wong Weng Chou, Program Director Dr. Brenda Yang, Program Director Dr. Feng Yan, Program Director Pan Su Ying and more than 400 teachers and students attended the seminar.

Guest Speaker, FHTM Teachers and Students’ Group Photo

Prof. Ben K. Goh delivered an opening speech and appreciated Mr. Liu Jun’s efforts in the leisure and vacation field of the hotel industry. Prof. Ben K. Goh said that with a deep understanding of Chinese local culture, Narada Hotel Group has created a leisure and business space with contemporary characteristics, and has become one of the leaders in the field of leisure and vacation in the hotel industry. As the creator of quality life, Narada Hotel Group is dedicated to creating a gathering place of quality life with unique cultural charm, bringing unforgettable leisure life experience to consumers around the world. Mr. Liu Jun has many years of practical experience in the hotel industry. Prof. Ben K. Goh encouraged students to cherish this rare opportunity and learn from Mr. Liu Jun with an open mind. At the same time, also hoped that this seminar can trigger students to think about the leisure and vacation field of the hotel industry.

Prof. Ben K. Goh Presented a Souvenir to Mr. Liu Jun

Mr. Liu Jun combined the product genes and brand tone of Narada Hotel, and used the genetic differences between Chinese and Western cultures as the theme to trace the origin of hotel services. In addition, Narada continuously updates and iterates Narada vacation products based on the vacation demands of Chinese people, creating an ecological closed loop, and ultimately forming a Chinese-style vacation ecosystem.

Mr. Liu Jun Gave a Lecture

During the Q&A session, the students actively participated and asked questions. Mr. Liu Jun with rich experience and professional knowledge, patiently answered the students’ questions, and shared many unique opinions on leisure resort hotels. Through this seminar, students not only have a deeper understanding of China's local resort hotel brands— Narada Hotel Group from the perspective of the industry, but also have a new inspiration and thinking about the future development trend of the hotel industry.

FHTM Teachers and Students Interacted with Guest Speaker