On November 19, 2024, Assistant Professor Salott Chau from the FHTM of Macau University of Science and Technology invited Mr. Alex Lee, General Manager of Miramar Travel Agency, to lead a lecture for over 100 hospitality students. Lee discussed the past, present, and future of the tourism industry, addressing students' confusion about the tangible aspects of this field.
The Group Photo
With the development of the global tourism market, there has been a surge in demand for airline tickets. Modern communication tools, particularly smartphones, have made it more convenient for people to book flights from home, leading to the rapid rise of online travel agency (OTA) apps as the mainstream option. Nowadays, many use apps like Trip.com and Qunar to book flights and hotels.
Dean Ben K. Goh Presented the Souvenir to General Manager Mr. Alex Lee
General Manager Lee expressed great enthusiasm for space tourism and has developed special travel routes for Hong Kong residents to watch rocket launches in Hainan, which have received positive feedback. This has inspired students to think creatively when designing travel itineraries in the future. Lee noted that competition among traditional tourist attractions is currently fierce, and when faced with low profits and fewer tourists, developing unique routes to target different consumer segments can help open new market environments.
Mr. Alex Lee Delivered the Speech
In his passionate speech, General Manager Lee provided students with a fresh understanding of the real business operations in the tourism industry and new insights into travel agency management and operations. Students regarded this lecture as a valuable opportunity to hear stories from an industry expert with 47 years of experience, which has inspired their future career planning.
