From April 10th to 13th, 2025, a delegation of faculty and students from the Faculty of Hospitality and Tourism Management (FHTM) at Macau University of Science and Technology (MUST), including Associate Dean and Associate Professor Huang Yingzuo, Associate Professor Tang Juan, and Assistant Professor Zhu Yanni, participated in the "2025 Tourism Tribune China Tourism Research Annual Conference" and served as conveners for two parallel forums. The delegation actively engaged in the event, showcasing the faculty's academic expertise and influence in the field of tourism studies. As one of the most authoritative academic journals in tourism research, Tourism Tribune holds significant sway in both academia and industry. The conference brought together over 50 editorial board members and attracted nearly 1,000 participants from universities and research institutions such as Nankai University, Xiamen University, Shanghai Jiao Tong University, and Sun Yat-sen University. During the event, the MUST delegation actively exchanged ideas with scholars, shared their latest research findings, and explored future directions in tourism studies.
Group Photo of FHTM Delegation
Held at Ocean University of China in Qingdao, the conference centered on the theme "New Trends in Cultural Tourism and Innovation in Academic Systems." It drew numerous experts and scholars from domestic and international cultural and tourism research communities. Participants shared their research achievements and experiences, delving into topics such as constructing tourism academic systems under new cultural missions, advancing Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, serving the comprehensive modernization of China, and promoting the deep integration and high-quality development of the cultural and tourism industries. The MUST delegation actively interacted with scholars, strengthening academic ties between Macau and mainland institutions. The conference not only provided a platform for FHTM to present its research but also laid a solid foundation for future academic collaborations.
Opening Ceremony Scene
Associate Professor Huang Yingzuo, as convener of the parallel forum "Collaborative High-Quality Development of Cultural and Tourism Industries in the Guangdong-Hong Kong-Macao Greater Bay Area," organized a vibrant academic exchange that attracted experts from the Greater Bay Area and beyond. The forum facilitated in-depth discussions on collaborative development models, policy support, and innovative practices, offering critical academic insights to drive high-quality growth in the region's cultural and tourism sectors.
Group Photo of Participants at the Greater Bay Area Forum
Group Photo of Scholars at the Greater Bay Area Forum
Associate Professor Tang Juan, serving as convener of the parallel forum "Cultural-Tourism Integration and the Construction of World-Class Tourist Destinations," successfully gathered experts to explore innovative models of cultural-tourism integration and key elements in building globally recognized destinations. Assistant Professor Zhu Yanni, as discussant, joined participants in sharing research insights and practical experiences, fostering dynamic academic exchanges.
Group Photo of Participants at the World-Class Destinations Forum
Group Photo of Scholars at the World-Class Destinations Forum
Throughout the conference, the FHTM delegation demonstrated remarkable engagement. With their robust expertise and innovative perspectives, they engaged in profound discussions with scholars from diverse institutions, earning high praise from experts. Attendees provided targeted feedback and constructive advice on research methodologies, data analysis, and future directions, offering valuable guidance for students' academic pursuits.
Group Photo of Scholars at the World-Class Destinations Forum
Throughout the conference, the FHTM delegation demonstrated remarkable engagement. With their robust expertise and innovative perspectives, they engaged in profound discussions with scholars from diverse institutions, earning high praise from experts. Attendees provided targeted feedback and constructive advice on research methodologies, data analysis, and future directions, offering valuable guidance for students' academic pursuits.
