From April 10th to 13th, 2025, a delegation of faculty and students from the Faculty of Hospitality and Tourism Management (FHTM) at Macau University of Science and Technology (MUST), including Assistant Dean Jose Weng Chou WONG, Associate Professor Tang Juan, and Assistant Professor Zhu Yanni, participated in the "Tourism Science 2025 Annual Conference" and served as conveners for two parallel forums. The delegation actively engaged in the event, showcasing the faculty's academic expertise and influence in the field of tourism studies. As one of the most authoritative academic journals in tourism research, Tourism Science holds significant sway in both academia and industry. The conference brought together over 50 editorial board members and attracted nearly 1,000 participants from universities and research institutions such as Nankai University, Xiamen University, Shanghai Jiao Tong University, and Sun Yat-sen University. During the event, the MUST delegation actively exchanged ideas with scholars, shared their latest research findings, and explored future directions in tourism studies.
Group Photo of FHTM Delegation
Held at Ocean University of China in Qingdao, the conference centered on the theme "New Trends in Cultural Tourism and Innovation in Academic Systems." It drew numerous experts and scholars from domestic and international cultural and tourism research communities. Participants shared their research achievements and experiences, delving into topics such as constructing tourism academic systems under new cultural missions, advancing Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, serving the comprehensive modernization of China, and promoting the deep integration and high-quality development of the cultural and tourism industries. The MUST delegation actively interacted with scholars, strengthening academic ties between Macau and mainland institutions. The conference not only provided a platform for FHTM to present its research but also laid a solid foundation for future academic collaborations.
Opening Ceremony Scene
Assistant Dean Jose Weng Chou WONG, as convener of the parallel forum "Collaborative High-Quality Development of Cultural and Tourism Industries in the Guangdong-Hong Kong-Macao Greater Bay Area," organized a vibrant academic exchange that attracted experts from the Greater Bay Area and beyond. The forum facilitated in-depth discussions on collaborative development models, policy support, and innovative practices, offering critical academic insights to drive high-quality growth in the region's cultural and tourism sectors.
Group Photo of Participants at the Greater Bay Area Forum
Group Photo of Scholars at the Greater Bay Area Forum
Associate Professor Tang Juan, serving as convener of the parallel forum "Cultural-Tourism Integration and the Construction of World-Class Tourist Destinations," successfully gathered experts to explore innovative models of cultural-tourism integration and key elements in building globally recognized destinations. Assistant Professor Zhu Yanni, as discussant, joined participants in sharing research insights and practical experiences, fostering dynamic academic exchanges.
Group Photo of Participants at the World-Class Destinations Forum
Group Photo of Scholars at the World-Class Destinations Forum
Throughout the conference, the FHTM delegation demonstrated remarkable engagement. With their robust expertise and innovative perspectives, they engaged in profound discussions with scholars from diverse institutions, earning high praise from experts. Attendees provided targeted feedback and constructive advice on research methodologies, data analysis, and future directions, offering valuable guidance for students' academic pursuits.
Group Photo of Scholars at the World-Class Destinations Forum
The faculty and student team from FHTM at MUST received high recognition from the participants for their vitality and academic capabilities during this conference. Throughout the meeting, the faculty and students actively engaged in academic exchanges, leveraging their solid professional knowledge and innovative research perspectives to conduct in-depth discussions with experts and scholars from various universities and research institutions. This conference not only provided a platform for the faculty and students to showcase their research achievements but also enhanced academic connections between Macau and mainland universities, laying a solid foundation for future collaborations. Moving forward, the FHTM at MUST will participate more actively in academic conferences and related activities both domestically and internationally, continuously promoting exchanges in the field of tourism academia and making greater contributions to the cultivation of high-quality talents.
