From August 11 to 19, 2025, the Faculty of Hospitality and Tourism Management (FHTM) at the Macao University of Science and Technology (MUST) successfully hosted the Singapore Institute of Technology Summer Program. This 9-day program focused on Digital Marketing and attracted 44 students from Singapore Institute of Technology. Blending academic seminars with cultural experiences, the program received unanimous praise from participants.
Group Photo
On the morning of August 11th, in his opening ceremony welcome speech, Prof. Ben K. Goh, Dean of FHTM, stated that this program marked a significant milestone in the collaboration between the two institutions and expressed anticipation for expanding more academic exchange programs in the future. Subsequently, Dean Goh presented a souvenir to Mr. Shawn Wee, Senior Manager of Global Experience at Singapore Institute of Technology, on behalf of the Faculty. After the ceremony, participants, led by FHTM student representative Mr. Feng Haoxuan, toured the MUST History and Achievements Exhibition Hall to gain an in-depth understanding of MUST’s development and explored the campus facilities. That evening, the faculty hosted a welcome dinner for the participants, fostering cross-cultural exchange.
Dean Ben K. Goh (right) Presents a Souvenir to Mr. Shawn Wee (left)
The curriculum covered cutting-edge theories and practical case studies in digital marketing. It was jointly delivered by four FHTM faculty members: Associate Dean Prof. Jose Wong, Program Director Assistant Prof. Feng Yan, Associate Prof. Wen Jun, and Assistant Prof. Amr Al-Ezzi. The program integrated advanced theories with real-world business cases, deepening participants’ understanding of digital transformation through interactive discussions and simulation exercises.
Group Photo after Classes
To strengthen the link between theory and practice, the faculty arranged two significant field experiences. Participants first visited the Grand Lisboa Palace Macau, gaining a close-up look at how a luxury hotel integrates digital technology to optimize customer experience and operational efficiency. This was followed by an in-depth guided tour of World Heritage sites, including the Ruins of St. Paul’s, St. Dominic’s Church, and Mount Fortress. This allowed participants to personally experience Macao’s over 400 years of Sino-Western cultural fusion and inspired them to consider innovative applications of cultural narratives in brand marketing.
Participants Visiting Grand Lisboa Palace
Participants Visiting World Heritage Sites
At the closing ceremony, Assistant Dean Prof. Jose Wong presented certificates to the participants and congratulated them on the program’s successful completion. Ms. Abigail Sng Wen Hui, a student representative from Singapore, delivered a speech expressing her heartfelt gratitude to the Faculty of Hospitality and Tourism Management for the warm reception, as well as the well-organized activities and valuable learning opportunities provided throughout the program. She mentioned that this diverse and enriching program allowed her to deeply explore Macao’s vibrant attractions and left her with meaningful and unforgettable memories. She also looked forward to returning to the Macau University of Science and Technology for further studies in the future.
The successful execution of this program has not only broadened the participants’ professional perspectives but has also laid a solid foundation for long-term collaboration between the two institutions. not only broadened the participants’ professional horizons but also laid a solid foundation for long-term cooperation between the two institutions.
Group Photo at Closing Ceremony
