The Team from MUST’s FHTM Secure Outstanding Results at the 6th National Exhibition Planning and Creativity Competition

On November 22, 2025, the National Finals of the 6th National Exhibition Planning and Creativity Competition were grandly held, jointly organized by the Shanghai Conference and Exhibition Research Institute, the School of Journalism and Communication at Shanghai University, the College of Tourism and Service Management at Nankai University, the School of Broadcasting and Hosting Arts at Zhejiang University of Media and Communications, and the School of Tourism Management at Hangzhou Polytechnic. The team from the Faculty of Hospitality and Tourism Management (FHTM) at the Macau University of Science and Technology (MUST) delivered an outstanding performance in this competition. Standing out among over 2,500 domestic and international participating teams, the team was awarded the National First Prize. Associate Professor Wen Jun received the Excellent Supervisor award, while MUST was recognized as an Excellent Organizing Institution.

Award-winning Teachers and Students (Left: Associate Professor Wen Jun, Su YiFan, Yu ShengYi, Lan YuTong)

This year’s competition saw enthusiastic participation, with the number of entries reaching a record high and intense competition. It attracted over 2,500 teams from more than 200 domestic and international institutions. The judging process, which proceeded through municipal, provincial, and national levels, involved evaluations by industry professionals. Entries were assessed based on five weighted criteria: content presentation, etiquette demonstration, teamwork, innovation, and language expression.

The list of awardees from the FHTM at MUST is as follows:

Certificate of Award

The work of this faculty-student team centers on “cultural empowerment, technological support, and people-centered development”, aiming to fully realize a cycle of “cultural preservation–industrial value addition–resident income growth”. The award-winning project demonstrates creative problem-solving and professional excellence, vividly illustrating the core value of exhibitions as an “industrial bridge” and “creative platform.” By integrating cultural exploration, smart technology, and scenario innovation throughout the entire exhibition planning chain, it not only provides a practical model for cultural and tourism-themed exhibition activities but also highlights the critical role of the exhibition industry in revitalizing cultural resources, offering new ideas and directions for rural revitalization.

Looking ahead, as more innovative exhibitions take root, the faculty will continue to promote learning and research through competitions, deepen exploration in integrating exhibitions with rural cultural tourism, and cultivate more exhibition professionals with both expertise and practical capabilities, thereby injecting sustained vitality into the coordinated development of the exhibition industry and rural cultural tourism.