To celebrate M.U.S.T.’s 26th Anniversary, Faculty of Hospitality and Tourism Management (FHTM) held the second lecture of “Seminars by Masters from Tourism Industry” on March 13th, 2026 at D Hall. Mr. Adrian Chan, General Manager of W Macau – Studio City was invited as the guest speaker and provided an inspiring lecture entitled “Remix Luxury: Transformative Experiences in the Hospitality Industry”. Prof. Ben K. Goh, Dean of FHTM, Assistant Dean Dr. Wong Weng Chou, Program Director Dr. Feng Yan, Program Director Dr. Pan Su Ying, Program Director Liu Yingni and more than 400 teachers and students attended the seminar.
Guest Speaker, FHTM Teachers and Students’ Group Photo
Prof. Ben K. Goh extended a warm welcome to Mr. Adrian Chan and highlighted the speaker’s more than 30 years of deep expertise in luxury hotel operations, experience innovation, and industry-standard transformation. He encouraged students to seize this valuable opportunity, absorb the wisdom of an industry veteran, reflect deeply on innovative pathways for hotel development, and broaden their professional horizons.
Dean Ben K. Goh Delivered an Opening Speech
Dean Ben K. Goh Presented a Souvenir to Mr. Adrian Chan
During the lecture, Mr. Adrian Chan centered his presentation on the theme “Remix Luxury”, drawing from over 30 years of experience in the hotel sector. He provided an in-depth analysis of current trends and transformative directions within the luxury hospitality industry. Mr. Chan shared practical insights from the pre-opening and operational phases of W Macau – Studio City, including how he led a dynamic team to build a comprehensive operating system, how he identified shifting guest expectations to challenge conventional notions of luxury, and how he redefined industry standards through innovative guest experiences. Mr. Adrian Chan concluded by inspiring students to maintain their passion for the hospitality profession, pursue continuous learning, embrace innovation, and prepare themselves with professional competence and an open mindset to seize new opportunities in the evolving industry. His lecture was both grounded in real-world practice and intellectually enriching, leaving the audience inspired and greatly benefited.
Mr. Adrian Chan Gave a Lecture
In the Q&A session, students enthusiastically raised questions on luxury brand development, guest experience design, and pathways for industry innovation. Mr. Adrian Chan responded with patience and warmth, drawing on vivid real-world case studies to provide practical, forward-looking advice. The atmosphere was lively and highly engaging.
FHTM Students Interacted with Guest Speaker
Mr. Adrian Chan, as General Manager of W Macau – Studio City, has overseen the hotel’s entire pre-opening and operational setup. He led his team in establishing a world-class operating system and drove the project to successful launch using the highest industry standards, establishing himself as a key practitioner in Macau’s luxury hotel sector. With over 30 years of experience, he excels in quality control and experience enhancement while demonstrating visionary insight into global luxury hospitality trends, offering valuable practical references for regional industry transformation. Guided by the mission to redefine the essence of luxury, Mr. Adrian Chan has challenged traditional mindsets and propelled the industry toward experiential innovation and value elevation. His achievements have not only set new operational benchmarks but also contributed significantly to the high-quality development of Macau’s cultural and tourism industries. By serving as an exemplary role model for young students, Mr. Adrian Chan has further amplified the industry-leadership impact of this master lecture.
