The Faculty of Hospitality and Tourism Management (FHTM) at Macau University of Science and Technology (MUST) successfully the special lecture “Dean’s Talk: Doctoral Road Map” in Room O206 on October 14, 2026, attracting approximately 70 faculty members and students. Professor Ben K. Goh, Dean of FHTM, was invited as the keynote speaker to provide doctoral students with comprehensive guidance on academic and career planning.

Professor Su-Ying Pan Chaired the Meeting
Professor Su-Ying Pan chaired the meeting. Dean Ben Goh drawing on his extensive academic career and mentoring experience, provided an in-depth analysis of three key topics: future research directions in tourism and hospitality, academic ethics, and students’ future career planning. During the lecture, the Dean emphasized: “Treat your doctoral studies as a strategic preparation for your professional career. Consciously build research and teaching experience from day one to proactively map out your future academic and career blueprint.”

Professor Ben K. Goh Giving the Talk
Following the lecture, students actively raised questions and engaged in an in-depth discussion with the Dean, with attendees expressing that they had gained valuable insights from the event. This lecture not only provided doctoral students with a platform for dialogue and critical thinking but also demonstrated the Faculty’s strong commitment to students’ holistic development, helping them clarify their research directions and laying a solid foundation for their future academic and professional careers.

Lecture Scene