On July 8, 2025, Professor Ben K. Goh, Dean of the Faculty of Hospitality and Tourism Management at Macau University of Science and Technology (MUST), was invited to attend the "1st GMSIRC International Academic Conference (2025)". Vice Dean Prof. Timothy Lee, Assistant Dean Prof. Jose Wong, Program Director Dr. Pan Siying, Program Director Dr. Feng Yan, also participated in the conference, demonstrating the faculty's active involvement and professional influence in international academic exchanges. The conference focused on cutting-edge topics in the fields of tourism, hospitality, and business, attracting approximately 100 experts and scholars from universities such as the University of Florida, National University of Mongolia, and Seoul National University.
Group Photo of FHTM Delegation from MUST with Experts and Scholars
The conference was held at Kyungsung University in Korea, with the theme "Connected Worlds: Rethinking Tourism, Hospitality, Business, and K-Culture through Mobility". It delved into the profound impact of migration and global mobility on industries and social dynamics. The conference paid special attention to the importance of social integration for international students seeking academic and career development in Korea and other regions. By sharing their experiences, it revealed new trends and challenges in the context of globalization. The conference invited several renowned experts from different fields to deliver keynote speeches, aiming to stimulate innovative thinking and inspire the next generation of global talents to thrive in a connected world through interdisciplinary exchanges and dialogues.
Conference Venue
Professor Ben K. Goh was the first keynote speaker at the main forum, presenting a report titled "Service Excellence in a Connected World: Hospitality Lessons from Global Mobility and Cultural Diversity". Professor Goh pointed out that global migration and cultural diversity are reshaping the standards of hotel management. He emphasized that cultural intelligence is the core competitive advantage of the future service industry, and practitioners need to meet the diverse needs of customers through cross-cultural understanding and innovative service strategies. Attendees expressed that this report provided important insights and directions for the future development of the global tourism and hotel management industry, as well as a clear path to achieving service excellence in a connected world. Through keynote speeches and interactive discussions, the conference shared cutting-edge perspectives and explored industry development trends, providing important insights for the future development of smart tourism and hotel management.
Keynote Speech by Dean Ben K. Goh of FHTM
