In July 2025, students from the Faculty of Hospitality and Tourism Management (FHTM) at Macau University of Science and Technology (MUST) delivered an exceptional performance in the preliminary round of the 15th National University Student Red Tourism Creative Planning Competition, securing outstanding achievements. Specifically, in the “Red Tourism Route Design” category, two teams earned first prizes and two teams received second prizes; in the “Red Tourism Marketing Plan Design” category, one team claimed a second prize.
Winning Teams in “Red Tourism Route Design” | |||
Award | Team | Team Members | Instructor |
First Prize | 濠江星跃队 | Chen Guihong, Shao Qianrui, Huang Zhiyuan | Lecturer Dr. Pan Yu Assistant Professor Dr. Liu Chao |
沪河星火队 | Lu Wujie, You Yuntong, Huang Shuangsu | Assistant Professor Dr. Liu Chao | |
Second Prize | 渝澳红心薪火 | Cai Zihan, Liu Huiying, Sun Guoli, Zeng Zirui | |
星火传承者 | Tong Zihan, Zhuang Xiaowen, Deng Ruyin, Cheng Yushan, Gu Jiahang | ||
Winning Teams in “Red Tourism Marketing Plan Design” | |||
Award | Team | Team Members | Instructor |
Second Prize | 「忻」焰重燃队 | Meng Qianhui, Wu Yimeng, Xiong Yihan, Chen Yiyi, Cao Shuangqi | Assistant Professor Dr. Liu Chao |
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Award-winning Work
The National College Students Red Tourism Creative Planning Competition stands as a national-level event jointly hosted by the Department of Resources Development under the Ministry of Culture and Tourism, the Department of Social Development of the National Development and Reform Commission, and Beijing International Studies University. This edition embraced the theme Forging Red Ideals, Writing Creative Youth, focusing on commemorating the 80th anniversary of the victory in the Chinese People’s War of Resistance Against Japanese Aggression and the World Anti-Fascist War. It aimed to remember history, honor heroes, cherish peace, and forge the future. Participants were tasked with developing creative proposals centered on red tourism, including route designs and marketing plans, to revitalize red resources and promote the spirit of resistance. The competition drew participation from 1,001 universities nationwide, involving over 6,000 teams and more than 30,000 faculty and students, with a total of 5,144 submissions.
Amid intense competition across numerous universities, FHTM students adhered closely to the competition’s core theme of Forging Red Ideals, demonstrating innovative concepts that blend technology empowerment and cultural integration. This success highlighted the faculty’s spirit of courageously shouldering responsibilities and forging ahead with determination in the face of complex domestic and international challenges. It not only represents a dynamic practice of red heritage in the new era but also accumulates invaluable experience for Macau universities in national professional competitions.
Looking ahead, the faculty will continue to uphold the university motto and its educational philosophy of cultivating high-level professionals. We will encourage student participation in high-caliber competitions to enhance creative planning and comprehensive abilities through hands-on experience. Concurrently, we will leverage the competition’s achievement-transformation platform to showcase outstanding works at red tourism exhibitions, persistently contributing to the innovation and development of tourism in Macau and across the nation, thereby revitalizing red culture among the younger generation.
